Enchanted Wedding Show
A full brand identity system developed for a wedding show, including logo design, key visuals, and a complete set of event collateral.
Project Type
Brand Identity & Event Design
Software Used
Adobe Illustrator, InDesign, Photoshop
Category
Brand Identity, Event Design, Marketing Collateral
Overview
This work explores the development of a full brand identity for the Enchanted Wedding Show, designed to create a cohesive and memorable experience across all event touchpoints. The project included the creation of a logo, key visual system, street pole banner, event badge, swag, and supporting materials.
The final identity was designed to feel cohesive across both digital and physical applications, ensuring consistency while allowing flexibility across different formats and uses.
Design Rationale
The design direction focused on creating a romantic and elevated visual identity that reflects the tone of a wedding-focused event while still feeling modern and visually distinctive. Typography, colour, and layout were used to establish a consistent visual language across all materials.
A strong emphasis was placed on building a system that could translate across multiple applications, from large-scale signage to smaller printed items. The final identity aims to feel cohesive, adaptable, and recognizable across all touchpoints while maintaining a polished and engaging aesthetic.
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